Keep color-treated hair vibrant and radiant with COLORVITALITY Shampoo, a gentle cleansing formula that helps protect against color fading while maintaining brilliant shine for up to 20 washes. Designed to effectively cleanse without stripping moisture, it defends against color loss caused by shampooing, free radicals, UV exposure, and hard water mineral buildup, helping to preserve the richness and intensity of your color. The lightweight formula hydrates without weighing hair down, restores natural shine, and makes detangling up to three times easier for soft, manageable hair. Enriched with upcycled pomegranate, known for its powerful antioxidant properties, it helps combat free radicals responsible for color fading, supporting long-lasting color vibrancy and healthy-looking hair. A fruity, energizing fragrance blends juicy red fruits with delicate rose and warm cedarwood for a fresh, uplifting finish. Formulated without SLS/SLES sulfates, mineral oils, silicones, synthetic colors and dyes, or PEGs, COLORVITALITY Shampoo leaves hair clean, hydrated, luminous, and beautifully vibrant with every wash.